La Rubia Blonde Ale Says “Bievenidos Al Nuevo Latin Flavor” to New York and Connecticut
Fast-growing blonde ale begins expansion into new Hispanic markets
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La Rubia Blonde Ale Says “Bievenidos Al Nuevo Latin Flavor” to
Created by father and son duo
“We see a real opportunity to grow La Rubia Blonde Ale among U.S. Hispanic adults, who gravitate toward easy-drinking, light-colored and with sabor! brews that can be enjoyed at any occasion,” said Marimé Riancho, Senior Brand Director, La Rubia Blonde Ale. “Given the strong family connection with Luis and Pops, and the fact that consumers are more likely to drink something recommended by friends and family members, we are confident that La Rubia Blonde Ale will quickly become a part of the familia in these communities.”
Created by Latinos for Latinos, La Rubia, which translates to “the blonde one,” is a light-colored ale with a refreshing but distinctive flavor profile. The beer is easy-drinking like a lager or a pilsner and offers a well-balanced, slightly sweet, crisp flavor with a mild floral hop aroma.
The La Rubia launch strategy into new markets will include packaging, point-of-sale collateral, in-store sampling opportunities, tasting events, out-of-home advertising, media relations outreach and social media engagement, all rolling out this fall.
About La Rubia Blonde Ale
La Rubia, which translates as ‘the blonde one,’ is a light-colored blonde ale with a subtle floral hop aroma and a crisp, clean finish. At 5% ABV, it’s an easy-drinking and flavorful beer perfect for sharing with your familia.
Malts: Pale, Pilsner, Crystal 45, White Wheat, and Acidulated
Hops: Nugget, Crystal, and Saaz
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Jenny McLean, Communications Director